Your website is the first point of contact with your audience online. It can generate leads, qualify prospects and attract potential new customers, partners or investors.
Search engine optimization is an online marketing strategy that helps people in finding your website using online search engines. A successful SEO strategy gets your site ranked high in the search engines, which gives you more visibility and hence more traffic. Search engine optimization companies increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially over time.
Why do you need SEO?
It was found that more than 9 billion searches were performed by the search engines in one year.
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Nearly 80% of the people searching for information online type phrases and keywords in a search engine’s search box. Google alone finds more than 91 million searches per day.
In approximately 50% of the online searches, your prospects select the company found on the first or second SERP’s (search engine results pages). Hence, if your company is not found in the first 10 to 20 results, you have already lost 50% of your potential business.
What do SEO Companies do?
SEO companies need to understand the client’s website. They need to undertake a website analysis. This analysis provides a clear understanding of how the website is structured and in what way are the webpages important. Some of the activities undertaken by search engine optimization companies of the world are mentioned below:
Comprehensive Website Analysis
Search engine optimization companies make a complete website analysis in order to understand the importance of webpages and to know how the website is structured.
Keyword Research and Analysis
The next process is to conduct a keyword research and analysis to reveal which keywords drive the most traffic in the internet. The research team will find new keywords and optimize your website for those keywords. The tools used by the search engine optimization companies are more advanced than Google ad words.
Social Media Marketing
SEO companies harness the power of social media to promote your business to thousands of potential customers in Facebook, twitter and other social networking sites. Your brand is promoted to all bookmarking sites, where you gain popularity quickly, especially if your products and services are unique.
SEO can make your brand stronger, better and well organized. The eventual goal should be that when people search for business, critical keywords and phrases, they should find you at the top of search engine results. Thereafter, psychology takes over the prospects, believing that the company that is ranked highly is a better choice than the others.